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REDISCOVERA CHANNEL 4 PROPERTY · POWERED BY HEYY-U
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CHANNEL 4 · THE ANTIDOTE TO THE ALGORITHM

Rediscover the Stranger.

You watched people meet on First Dates. Now you're the one who meets. The whole town in tiles — sport, communities, your nation, the person across the room — pick one, get your handle by text, and go. No app. No feed. No algorithm. The most analogue idea there is, built for the generation that's lonely with 900 followers.

No app No feed Number stays private Works on any phone Built to get you off the screen
SPONSORED WEEKEND
This weekend's local leagues are brought to you by a regional partner — branded-entertainment inventory, live on the surface. This is the money the BBC couldn't touch. Channel 4 can.

Results

Reach & Revenue

The BBC ledger reported public value and hid the money. This is the Channel 4 version: the audience, the real-world conversion, and the commercial engine — surfaced. Rediscover reaches a young, hard-to-buy audience and turns screen time into real-world activity, then monetises that activity through sport, merch and sponsorable community surfaces. Shared upside, not a firewall.

Why this is a Channel 4 property, not a BBC one

ADVERTISER-FIRST, BY DESIGNSponsorable leagues, branded weekends and merch sit on the surface — the exact branded-entertainment inventory the Fast Forward strategy is built to sell.
THE 16–34 IT CAN'T BUY ELSEWHEREA young audience that has abandoned linear TV, reached through an anti-algorithm property that is the opposite of the feeds exhausting them.
FORMAT DNA C4 ALREADY OWNSFirst Dates and The Circle made people watch strangers connect. This makes the viewer the one who connects — the same DNA, one step further.
DISTINCTIVE & POSTER-TESTABLENo other broadcaster can or will run this. Distinctiveness and risk are the remit — that's a credential here, not a worry.

Parental controls

Lock the grown-up parts

Safeguarding never relaxes, whoever the broadcaster is. Set a 4-digit PIN to lock the 18+ "Meet" area and any adult-verified handle. Children browse sport, communities and interests freely — nothing adult is reachable without your PIN, and this device remembers your setting.

Status: 18+ area is currently OPEN (no PIN set).